Marketing Insight & Research Manager

Marketing

Posted: 21/11/2016

 

Marketing Insight & Research Manager

Birmingham

£40,000- £50,000 bonus, bens

Our client, a recognised blue chip organisation is looking for an experienced Marketing professional to provide customer insight and research for the UK marketing team.

  • Deliver relevant brand and customer satisfaction data from specific projects and provide commentary and recommended actions to Marketing.
  • Support Head of Insight in delivering and embedding customer insight strategy.
  • Undertake data analysis, leveraging both customer voice and not customer voice data, structured and unstructured, across multiple channels and product lines, including digital.
  • Provide specific agreed research and insight projects e.g. market share data, share of voice, competitor media spend, competitor brand and marketing strategy analysis etc.
  • Follow the overall research strategy.
  • Work with global research agency partners, when needed, for the execution of global research projects.
  • Support the team through implementation of the marketing strategies and plans.
  • Work with key stakeholders to gain buy-in to research findings and ensure that business areas have a plan to follow up on research.
  • Demonstrate insight and understanding of local market dynamics and pressures.

Experience required:

  • Relevant product knowledge of Market Research
  • Experience working in a Marketing environment.
  • Broad marketing experience.
  • Customer insight, analytical and statistical experience with ability to initiate and use market and customer insight strategically to drive change.

McGregor Boyall is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.