CRM Coordinator

Up to £33000 per annum
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MARIANNA GEORGIOU

CRM Coordinator – High Street Retailer
London, Oxford Street
Salary: £33k

A leading fashion retail brand need a new CRM Coordinator, to implement their strategic initiatives across lifecycle programs, customer profiling, automation and segmentation. In this role, you will report to the CRM Manager, but also mentor the Assistants within the team.

Your key responsibilities will be to:

  • Spearhead multiple initiatives, from initial scope to implementation, followed by analysis.
  • Assist the planning of the CRM strategy in line with the overall brand and digital strategy.
  • Review the existing CRM program’s functionality and continuously make improvements based on reports.
  • Launch innovative CRM program to acquire new and retain/reward customer across a range of channels.
  • Work closely with the wider Digital, Trade, and Brand Marketing teams.
  • Use knowledge gained through analytics to inform forecasts, budgets and CRM direction in both the short and long terms.

You will have:

  • Experience in the retail or B2C space with an interest in the fashion industry.
  • The ability to build strong relationships with key stakeholders across the business.
  • Experience using Adobe Campaign, Salesforce or another CRM platform.
  • Experience developing and optimising lifecycle CRM campaigns, primarily via email.
  • The ability to analyse data and reports to drive strategic direction.
  • Strong mathematical skills and confidence using Excel for reporting, analytics and forecasting.

This is a fantastic chance to support the strategic view for an innovative, fast paced, ambitious fashion brand! You will be the subject matter expert in this role and join a culture that offers progression and opportunities to grow through mentoring the Assistant.

Apply now or email your CV to Marianna Georgiou on mgeorgiou@mcgregor-boyall.com.

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

 

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