Digital Marketing Manager

£50000 - £55000 per annum

MG138 – Digital Marketing Manager
South-West London

This client is global video and technology company with a reputation for being one of the most innovative firms in their market.

They now need a Digital Marketing Manager to work closely with the Marketing Director and become the in-house digital expert defining the strategy across all channels.


You will:

  • Define the digital strategy for the group, leveraging websites, SEO, social media channels and marketing automation,
  • Ensure all content is up to date and consistent across the websites and social pages.
  • Conduct audits on traffic analytics and present recommendations to increase performance, customer experience and to drive lead conversion.
  • Be responsible for the social media accounts and content calendars across LinkedIn, Facebook, Twitter and YouTube, monitoring and listening but also defining KPIs.
  • Collaborate with the wider Marketing team on all business campaigns.
  • Work in collaboration with HR and the Marketing Director on internal communications across their intranet.
  • Work with 3rd part agencies to generate content for social media channels.
  • Own the marketing automation systems and ensure it’s full functional, with support from the CRM Administrator.

To be successful, you will have:

  • 5 years digital marketing experience, ideally in a B2B business.
  • Comprehensive understanding of digital ecosystem (social, web, SEO).
  • Experience using WordPress for website management.
  • Experience in SEO strategy and platforms (e.g. Moz).
  • Experience using marketing automation platforms (e.g. Marketo, Pardot, Mailchimp).
  • Experience using social content management platforms (Hootsuite).

Apply now through the link provided or email Marianna Georgiou at MGeorgiou@mcgregor-boyall.com.

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

 

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