Digital Marketing Manager

£70000 - £80000 per annum
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PLEASE CONTACT

ROMANA BEGUM

My client is a luxury airline who are seeking a permanent Digital Marketing Manager.

Based in London, the Digital Marketing Manager will support 27 markets across Europe. You will manage the planning and execution of Digital Direct activities within the European Region.

Reporting to the Head of Digital and Marketing, you will ensure long-term growth of the online direct channel by displaying preferential content and inventory, key online developments and innovations in the industry. You will research, identify and implements new partnerships with businesses within and outside the airline industry in order to provide exclusive benefits for digital direct bookers and enable channel shift from third party to digital direct channel.

Specific Accountabilities include:

  • Support and implement the regional Digital Direct strategy for the Europe region, by providing regionalised inputs and insights to ensure relevance to the market context.
  • Work with Manager Digital and Marketing and Regional Team to develop a Digital Direct only campaign strategy aimed at serving preferential content, fares, products and features
  • Monitor closely the day-to-day Digital Direct operations of the team, ensuring that the team is aligned with the established processes and timelines and provides regular tracking and reports to the leadership teams in the Regions and Head Office.
  • Design and develop product positioning and messaging for new and current products that differentiate in terms of price, quality and specific focus markets.
  • Manage the full portfolio of products and defines the advertising channels, exclusive deals, preferential inventory in cooperation with Revenue Management.
  • Monitor the daily operational processes and procedures of Digital Direct and working with the Regional Digital Marketing teams to ensure that all campaigns / activities that are planned are aimed at driving sales to QR.com.
  • Manage a team of 5

My client is after someone wth the following skillset:

  • Ideally has been in a similar role within the Aviation/Airline industry
  • 5 years of strong ecommerce/ customer direct marketing
  • Ability to travel when required
  • A strong leader

For the right candidate there is a brilliant benefit package on offer, including upto 90% off flight!

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

 

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