Digital Manager- Web Analytics & Content Management


Posted: 11/08/2017


Digital Manager- Web Analytics & Content Management

£40-50k bonus, bens


Our client a leading global financial services organisation is looking for an experienced digital/web professional with strong experience in digital / web analytics and content management (from either a financial services organisation or large corporate) to join the communications team.

You will be responsible for the development and optimisation of the company's digital channels.

  • Project manage the optimisation of existing assets relating to the corporate website, ensuring content is integrated with the wider group digital activities
  • Lead the implementation and optimisation of site enhancements, developments, bug fixes and content for the corporate homepage site e.g. new components, domain migrations, and site content building and publishing.
  • Management of digital channel metrics, review and optimisation
  • Publishing of web pages to the corporate website
  • Gather and document digital requirements aiding the rationalisation of tools across analytics, video hosting & distribution, Tag Management etc
  • Work closely with digital and design agencies to implement changes
  • Work with agencies to produce digital dashboards to chart progress against agreed KPI's on a monthly basis.

Experience required:

  • Current/recent experience in a digital marketing role to include strong experience in digital/web analytics
  • Experience should come from financial services, financial technology or large corporate.
  • Experience using Content Management Systems (ideally Adobe CQ5, 5.5 or AEM6 & Oracle 11G) or similar systems.
  • Understanding of Tag Management Systems and Analytics Tools such as google analytics and adobe Test&Target
  • Understanding and ideally experience of SEO and PPC
  • Excellent project management experience

Please send your CV's to Emma Jerome via the link provided

McGregor Boyall is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.