Automation Campaign Manager

CRM Coordinator – High Street Retailer
London, Oxford Street
Salary: £33k

A leading fashion retail brand need a new CRM Coordinator, to implement their strategic initiatives across lifecycle programs, customer profiling, automation and segmentation. In this role, you will report to the CRM Manager, but also mentor the Assistants within the team.

Your key responsibilities will be to:

• Spearhead multiple initiatives, from initial scope to implementation, followed by analysis.
• Assist the planning of the CRM strategy in line with the overall brand and digital strategy.
• Review the existing CRM program’s functionality and continuously make improvements based on reports.
• Launch innovative CRM program to acquire new and retain/reward customer across a range of channels.
• Work closely with the wider Digital, Trade, and Brand Marketing teams.
• Use knowledge gained through analytics to inform forecasts, budgets and CRM direction in both the short and long terms.

You will have:

• Experience in the retail or B2C space with an interest in the fashion industry.
• The ability to build strong relationships with key stakeholders across the business.
• Experience using Adobe Campaign, Salesforce or another CRM platform.
• Experience developing and optimising lifecycle CRM campaigns, primarily via email.
• The ability to analyse data and reports to drive strategic direction.
• Strong mathematical skills and confidence using Excel for reporting, analytics and forecasting.

This is a fantastic chance to support the strategic view for an innovative, fast paced, ambitious fashion brand! You will be the subject matter expert in this role and join a culture that offers progression and opportunities to grow through mentoring the Assistant.

Apply now or email your CV to Marianna Georgiou on mgeorgiou@mcgregor-boyall.com.

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

MG104 – Customer Experience Executive
Salary: up to £35,000
Canary Wharf

A highly established pension provider is looking to enhance and retain their 8 million members. This new role sits in the Customer Engagement Directorate which sit in the heart of business with large budgets invested into product change, research, marketing campaigns and digital innovation.

In this role, you will:

• Support the Member Service Improvement Programme to define and deliver enhancements to the member experience.
• Support the identification and delivery of continuous improvement initiatives, through product change, service improvements, and enhancing member communications across various touchpoints.
• Applying customer insight to identify member experience improvement opportunities and provide creative solutions that are appropriate for a very large member base.
• Progress new website/help centre/email content from brief to delivery.
• Manage stakeholders to ensure on track delivery of project deadlines.

To be successful, you will have:

• Previous experience working in customer communication, change management, service delivery & operations management areas.
• Strong experience of managing big existing customer base.
• Good interpersonal and communication capabilities, including good writing skills and some experience drafting documents and reports
• The ability to derive insight from channel and commercial data.
• Strong influencing and engagement skills to manage internal stakeholders.
• Experience working in pensions or other financial services is desirable but not essential.

Apply now through the link provided or email your CV to Marianna Georgiou at MGeorgiou@mcgregor-boyall.com

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

MG102 – Senior Direct Marketing Manager
Salary: up to £65,000
Canary Wharf

A highly established pension provider is looking to enhance and retain their 8 million members. This new role sits in the Customer Engagement Directorate which sit in the heart of business with large budgets invested into product change, research, marketing campaigns and digital innovation.

In this role, you will:

• Define the proactive engagement strategy for existing members.
• Be responsible for creating the annual engagement campaign plan with clear campaign objectives and measures for success.
• Build an in depth understanding of their member behaviour using campaign results and test and learn approaches.
• Explore and include new online and offline channels to improve contact and reach within their member base with a focus on email and mobile communications.
• Manage the budget, creating and getting approval of business cases as and when required.
• Liaise with internal stakeholders, in-house creative function and external agencies and suppliers to deliver well targeted engagement campaigns.

To be successful, you will have:

• Extensive experience of owning and delivering multi-channel direct marketing activity.
• Strong experience of managing big existing customer base – applying segmentation rules, building messaging strategy, deploying campaigns and refining strategy. Improving retention, cross sell and upsell.
• The ability to derive insight from channel and commercial data.
• Strong influencing and engagement skills to manage senior stakeholders
• Demonstrate evidence of introducing new channels and format to improve effectiveness.
• Experience of collaborating with cross functional teams, delivering through others and managing changing priorities.

Apply now through the link provided or email your CV to Marianna Georgiou at MGeorgiou@mcgregor-boyall.com

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

MG100 – Digital Designer – High Street Retailer

Salary: £32,000

London

A highly established and well-known Retail Group are looking for a new Digital Designer for one of their brands. In this role, you will have the opportunity to get involved in furthering the customer experience across all the digital channels from desktop, mobile, apps and editorial.

You will:

• Design and deliver content for a range of touchpoints across the websites, emails, mobile across all UK and global sites.
• Improve the current templates to keep the emails engaging and innovative.
• Work alongside the editorial teams to design new features and fresh content.
• Manage the digital brand guidelines and keep them updated.
• Design campaign-led digital assets, from concept stage to delivery across a range of platforms.
• Understand the customer and how they interact with the website and mobile to continuously improve their experience.

To be successful, you will have:

• Solid experience as a mid-weight designer, either in e-commerce / agency side or within a fashion retailer.
• Strong skills using Adobe CS suite, including; Photoshop, Illustrator and InDesign.
• Experience producing content for a range of platforms, understanding user experience.
• An understanding of HTML/CSS capabilities.
• A portfolio of work to demonstrate your abilities.

Apply now through the link provided or email your CV & Portfolio to Marianna Georgiou at MGeorgiou@mcgregor-boyall.com

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

JR389 – Eloqua Specialist (Marketing Automation Platform) – Financial Services - Permanent – London - £50k - £65k + bonus/benefits

Our client is a global fintech who are looking for a specialist who has expertise with Marketing Automation Platform – Eloqua.

You will be the interface between Marketing and Technology taking responsibility for best practices and governance, lead scoring and generation. Responsible for defining, discovering and assessing market platform needs.

The individual will be able to advise marketeers how to get the best out of the platform and have recent experience with Eloqua and the go to person for any queries with the platform.

Excellent key stakeholder management will be essential along with the ability to adapt communications and build relationships with various functions across the business.

To be considered:

• Subject matter expert with Eloqua
• Lead scoring and generation experience
• Worked with specialist functions to monitor and improve lead flow and processes
• Drive consistency of marketing workflows and execution
• System and process improvements
• Establishing realistic timelines and identifying/mitigating risks and dependencies
• Update capabilities, coordinate and delivering end-user training

This opportunity is being managed by James Reeves at McGregor Boyall

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

Automation Campaign Manager

BASED LONDON

c£42,000 - £62,000 + BENS

Our client a leading financial services business is looking for an experienced Automation Campaign Manager to join their team. You will need experience in an automation campaign manager role, with direct to consumer experience

You will support and drive a multi-channel direct to consumer acquisition and retentions program

• Collaborate with key Group Function to drive business growth and efficiency
• Work closely with the Marketing Automation Manager to deliver Multi-Channel campaign capabilities
• Execute, maintain and optimise multi-channel campaigns using Adobe Campaign and their bespoke Marketing Automation Platform
• Produce in-depth reporting and analytics in order to make further recommendations
• Maintain relationships with both internal and external stakeholders
• Demonstrate a good understanding of complex data modelling and CRM systems

Experience required:

• Current/ recent experience in an automation campaign position
• Experience gained in direct to consumer financial services ideally but open to other direct to consumer industry experience
• Hands on experience with working with Adobe Campaign essential
• Good knowledge of CRM platforms
• Knowledge of HTML, CSS, JavaScript, XML, SQL coding used to develop responsive email templates
• Understanding of operational delivery through marketing automation platforms

This opportunity is being managed by James Reeves at McGregor Boyall.

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

MG096 – Marketing & Business Development Executive – Professional Services

Our client is one of the world’s largest networks of audit, tax and consulting firms with a large Marketing function based in their London HQ. This role sits in the Not-for-Profit area of the business, targeting charities, pension providers and independent schools. Reporting to the Senior Marketing & Business Development Executive, you will be responsible for supporting the development, delivery and monitoring of marketing and business development activity. This will include assisting with the implementation of targeting plans through marketing campaigns, events and PR.

You will:

• Coordinate and deliver effective events and campaigns, taking responsibility for the management and administration.
• Support the Manager and Partners in delivering internal and external communications material and collateral within brand guidelines.
• Support the Manager in identifying potential new business and targeting opportunities.
• Assist in the preparation of tenders and presentation material, ensuring the documents meet brand guidelines and are fit for purpose.
• CRM system ‘super user’, ensuring the system is used effectively, assisting admin teams with enquiries and delivering training where necessary.

You will have:

• An understanding and awareness of marketing and business development, ideally with some experience in professional experience.
• A good communicator, with the ability to work effectively with individuals at all levels within the firm, particularly with partners and senior stakeholders.
• Commercial understanding and awareness.
• A proactive and self-motivated attitude.
• Good knowledge of Word, Excel and PowerPoint.
• A marketing degree or CIM qualification is desirable.

This is a fantastic opportunity to work in a culture that nurtures individuality and offers a range of internal and external training courses to help with your career development.

Apply now through the link provided or email Marianna Georgiou with your CV at MGeorgiou@mcgregor-boyall.com.

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

MG094 – Marketing & Business Development Manager – Professional Services

£55,000

Our client has a fantastic reputation providing accounting, audit and tax consultancy services. Reporting to the Head of Business Development, the Marketing & BD Manager will be responsible for developing, delivering and monitoring strategic marketing and business development activity for a new market, targeting large corporate businesses.

In this role you will:

• Identify new sales / cross-selling opportunities to existing clients and targets within service line through follow-ups from campaigns, networking at events.
• Manage proposals relevant to service line; scoping meetings, liaising with bid specialist, conducting debriefs after every bid and sharing intelligence with wider business.
• Lead on high value and strategically important service-line proposals.
• Contribute to national/sector marketing campaigns, leading on regional intelligence.
• Personalisation of communication of campaigns to key service line staff via internal communication channels and workshops.
• Produce high quality, effective internal communication, including intranet content, on behalf of the service line.
• Design a service-line led events programme (internal, external and intermediaries focus); leading on planning (liaising with events specialist), networking on the day, post-event follow-ups and review of ROI.

To be successful you will have:

• Experience in professional services firm.
• Strong marketing and business development experience, ideally at a managerial level, particularly in targeting new business, proposal project management and marcomms.
• Proven track record at developing strong professional relationships with both internal and external stakeholders.
• Expert understanding of targeting and lead generation with a proven ability to drive and develop a pipeline of opportunities.
• A degree or qualification in a related field.
• Strong written and editorial skills.

This is a fantastic opportunity to work in a culture that nurtures individuality and offers a range of internal and external training courses to help with your career development.

Apply now through the link provided or email Marianna Georgiou at MGeorgiou@mcgregor-boyall.com

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

MG075 – Marketing & Events Associate – Venture Capital Firm, (Tech start-ups)

£33,000 - £40,000

Our client is one of the most active venture capital firms who back some of the most innovative tech entrepreneurs in Europe. They fuel their growth with long- term capital, access to international networks, and decades of experience building businesses. They have backed some huge brands and currently have a strong portfolio of exciting start-ups.

As the Marketing and Events Associate, you would be responsible for helping them build a community programme for entrepreneurs and the wider tech ecosystem, helping Europe’s best entrepreneurs thrive.

In this role you will:

• Brainstorm, coordinate and create new event formats for large networking events across the UK and Europe.
• Conference planning and execution to ensure the firm to meet the best entrepreneurs.
• Build creative content to engage with their key audiences for social media or PR campaigns.
• Increase social media engagement, creative content campaigns, as well as manage the newsletter and online presence.
• Attend meetups to network and meet the most interesting companies in a variety of industries.

This job is for you if:

• You believe in the potential of technology and have experience in running community events and programmes.
• You’re ambitious. You don’t stop until you have produced something which stands out. You constantly set yourself new goals which ensure you improve and iterate. You volunteer ideas and take the initiative.
• You’re creative. You love building out new ideas. You don’t mind taking risks, but you never lose sight of the core strategic business goals.
• You communicate clearly. You write well, and you love being around people.
• You’re organised. As far as you’re concerned anything worth doing is worth getting right and you pay attention to the detail.
• You’re data driven. You can maintain CRM systems and constantly review progress through tracking and reviewing metrics.
• You’re a team player. You like to build networks and ensure that your relationships inside and outside the business are built on trust.
• You have 1-3 years of building successful marketing and community programmes.

You might also have:

• Direct experience and great contacts within Europe’s vibrant tech community.
• Basic design skills and ability to use Adobe Illustrator, Photoshop and InDesign.

You will be joining a new, but ambitious team and will have the chance to shape the marketing strategy as they continue their mission to support the best entrepreneurs in Europe.

Apply now through the link provided or email Marianna Georgiou at MGeorgiou@mcgregor-boyall.com

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

MG088 – Head of Marketing – Internet/Not-for-Profit

Salary: Competitive

An industry-funded not-for-profit are looking for a Head of Marketing to develop their brand and raise awareness to parents in the digital world. Their goal is to empower them to keep their children safe while using the internet and so they provide a range of resources, support and advice to tackle the issues that may be affecting their children every day.

They partner with the biggest players in the UK digital industry but also work with partners in government and the third sector. In this role, you will report to the CEO and will be instrumental in developing the brand, marketing and campaign strategy for the organisation.

You will:

• Develop the annual campaign strategy while closely considering the marketing budget.
• Manage the agencies for creative productions and media planning.
• Collaborate with all of the partners/members and maximise the reach of this not-for-profit in their customer touchpoints.
• Ensure the marketing and PR activity is coordinated and maximises exposure of the brand.
• Manage the participation and engagement in consumer events.
• Own the brand guidelines, creative identity and tone of voice to ensure the consistency across all touchpoints.
• Line manage two direct reports, a Senior Marketing Manager and a Marketing Executive.

To be considered, you will have:

• Genuine interest in e-safety and the risks that children may be exposed to.
• Detailed knowledge of the communications planning process.
• Digital marketing experience, i.e. developing web pages, content and social channels.
• Demonstrable experience leading marketing activity across a number of offline & online channels.
• The ability to manage & influence internal & external stakeholders across a number of different levels.
• Experienced measuring digital activity & performance.
• Confidence managing significant budgets with complete autonomy.

Apply now through the link provided or email Marianna Georgiou at MGeorgiou@mcgregor-boyall.com

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

JR382 – Senior Marketing Campaigns Manager – Private Banking – HNWI – Permanent – London - £65k - £85k + bonus/benefits

Our client is a large banking organisation who are looking for a senior level marketing campaigns professional to join the Private Banking business.

You will have broad, hands on marketing experience from a either a luxury brand targeting high net worth individuals or a private bank. You will have experience across a breadth of marketing activities which include events, content management, campaigns and digital marketing.

Although this will not have direct reports. you will have experience developing and mentoring junior staff and supporting the Global Head of Marketing, deputising whilst they are away. You will also build and manage strong relationships with key stakeholders across the business, exposure to c-suite will be essential with the ability to navigate through complex organisations.

To be considered:

• Experience working in a senior marketing campaigns capacity for a private bank or a luxury brand targeting high net worth individuals
• Broad marketing experience covering events, content, collateral management and digital marketing
• Experience mentoring and coaching staff, deputising for the Global Head of Marketing
• Comfortable building strong relationships with key senior stakeholders
• Ability to manage high profile projects

This opportunity is being managed by James Reeves at McGregor Boyall.

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

PR ACCOUNT EXECUTIVE - FINANCIAL SERVICES

BASED LONDON

c£25,000- £35,000 + bonus, bens

Our client a leading global PR agency is looking for a PR professional with experience covering financial services, technology, professional services or any other b2b communications to join the PR team.

You will play a key role in developing strong relationships with journalists, develop media pitches and client ready communications. The role will involve working on all aspects of PR working with a host of existing clients and be rewarded for bringing in new business.

• Deliver media results for clients
• Build relationships with media contacts to secure effective media results
• Work effectively with journalists
• Participate in developing media pitches
• Write and develop strategic, persuasive, client documents, senior level editorial assignments and presentations

Experience required

• Current PR / Media Relations experience in a PR agency ideally with experience / interest in financial services / tech / professional services
• Ideally will have experience in both B2B media relations
• Good verbal and written skills
• Strong stakeholder management skills

Please send your CV to Annie Harper via the link provided

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.