Automation Campaign Manager

JR433 – Writer/Content Producer – B2B – Financial Services (Banking & Asset Management) – London – Permanent - £35k - £45k + bonus/benefits

Our client is a leading and well-regarded financial services organisation who are seeking a talented writer to join the team on a permanent basis.

The postholder will be responsible for developing and implementing a social media strategy across the group which has various business lines including Banking & Asset Management. Growing the digital offering, you will source content by interviewing and networking across the business at all levels including C suite and deliver through various platforms internally and externally. The business is migrating to Episerver so experience with this software along with social media Management tools – Hootsuite or others desired. You will also be expected to develop relationships with wider digital and marketing functions, supporting where required on various projects.

Experience coming from the B2B financial services space, professional services, journalist, publication or agency side working with these clients will be essential. You will hold excellent project management skills, be able to deliver to tight deadlines and navigate through large complex organisations.

To be considered:

• B2B Social Media & Digital Content experience
• Worked within a financial services, professional services, journalist, publication or agency side
• Expertise developing a social media strategy and implementing
• Writing content suitable for various platforms
• Interviewed senior stakeholders, builds strong relationships at all levels
• Production of bespoke, targeted content
• Experience using Episerver software and social media management tools like Hootsuite or Sprout Social would be beneficial
• Platform & channel management
• Strong project management skills, able to manage multiple ongoing projects

This opportunity is being managed by James Reeves at McGregor Boyall.

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

JR433 – Social Media & Digital Content Manager – B2B – Financial Services – London – Permanent - £35k - £45k bonus/benefits

Our client is a leading and well-regarded financial services organisation who are seeking a Digital Content professional to join the team on a permanent basis.

The postholder will be responsible for developing and implementing a social media strategy across the group which has various business lines. Growing the digital offering, you will source content by interviewing and networking across the business at all levels including C suite. The business is migrating to Episerver so experience with this software along with social media Management tools – Hootsuite or others desired. You will also be expected to develop relationships with wider digital and marketing functions, supporting where required on various projects.

Experience coming from the B2B financial services space, professional services or agency side working with these clients will be essential. You will hold excellent project management skills, be able to deliver to tight deadlines and navigate through large complex organisations.

To be considered:

• B2B Social Media & Digital Content experience
• Worked within a financial services, professional services or agency side
• Expertise developing a social media strategy and implementing
• Interviewed senior stakeholders, builds strong relationships at all levels
• Production of bespoke, targeted content
• Experience using Episerver software and social media management tools like Hootsuite or Sprout Social
• Platform & channel management
• Strong project management skills, able to manage multiple ongoing projects

This opportunity is being managed by James Reeves at McGregor Boyall.

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

MG139 – Marketing Manager
£50k
London

This client is a global loyalty and benefits company, who enable the world’s biggest brands to acquire, engage and retain their customers. They have worked with over 90 airlines, 20 hotel groups and more than 1400 financial institutions and banks with a range of products and solutions.

They now need a Marketing Manager to work with one of their travel insurance brands to deliver the B2C marketing plan and report to the Head of Marketing.

You will:

• Work with the Head of Marketing and wider team to develop an integrated marketing strategy to grow the business through acquiring and retaining the most profitable customer mix.
• Deliver an integrated marketing plan and calendar of activities across online and offline marketing channels.
• Develop and deliver the PR strategy, working with our PR agency and internal commercial manager, building brand awareness through the development of press releases, reactive news jumps and management of submissions for industry awards.
• Manage the social media presence through the development and implementation of a social media strategy and work with the Marketing Executive to execute.
• Define, monitor and improve customer lifecycle activity to maximise revenue per customer.
• Develop, implement and look for ways to continually improve our email strategy across customer acquisition, engagement, retention and reactivation to ensure every touchpoint is optimised.
• Manage all customer communications including quote, policy and renewal comms.
• Be aware of all compliance and regulatory processes, and ensure all campaigns are compliant with FCA standards and other relevant regulations e.g. IDD, ASA, and GDPR.
• Manage and mentor Marketing Executive and Marketing Assistant.

To be successful, you will be a strong B2C marketer, experienced in financial services, with experience delivering acquisition, retention and reactivation campaigns across multiple online and offline channels. You’ll be experienced in working collaboratively with internal teams, stakeholders and external agencies to build brand awareness, acquire new customers and retain existing customers.

Apply now through the link provided or email Marianna Georgiou at MGeorgiou@mcgregor-boyall.com.

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

MG137 – Channel/Partner Marketing Manager
South-West London

This client is global video and technology company with a reputation for being one of the most innovative firms in their market.

They now need a Strategic Partnership Marketing Manager to lead all the partner marketing activities across the group and their partners. You will be in charge of building a strong relationship with their partners and deliver effective marketing campaigns to prove their impact on the commercial strategy.

You will:

• Work in collaboration with the Strategic Alliance Team and wider Commercial Team on marketing plans for all partners.
• Own the development of the partner marketing strategies, campaigns, events and communications leveraging input from the rest of the Marketing team and external agencies.
• Own the creation of all partner focussed assets and documentation.
• Work with partners, sales and content writers (agencies) to oversee production of case studies and customer testimonials.
• Strengthen relationships with partners, supporting the Strategic Partner Director in promoting the image of their partners.
• Work in collaboration with the Marketing Director to keep track of partner marketing budget and quarterly KPIs.

To be successful, you will have:

• 5 years’ experience as Partnership / Channel Marketing Manager.
• Experience working in a partner or client facing role, managing partner relationships.
• Experience creating and executing GTM plans that generate positive results.
• Exceptional interpersonal skills with the ability to interact with different stakeholders within different industries.
• Strong influencing, stakeholder management and analytical skills, with experience of working in a matrix organisation.
• Experience with CRM and marketing automation systems (e.g. Mailchimp, Marketo).
• Competent in desktop publishing application (e.g. Adobe InDesign, Photoshop, Illustrator).

Apply now through the link provided or email Marianna Georgiou at MGeorgiou@mcgregor-boyall.com.

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

MG138 – Digital Marketing Manager
South-West London

This client is global video and technology company with a reputation for being one of the most innovative firms in their market.

They now need a Digital Marketing Manager to work closely with the Marketing Director and become the in-house digital expert defining the strategy across all channels.

You will:

• Define the digital strategy for the group, leveraging websites, SEO, social media channels and marketing automation,
• Ensure all content is up to date and consistent across the websites and social pages.
• Conduct audits on traffic analytics and present recommendations to increase performance, customer experience and to drive lead conversion.
• Be responsible for the social media accounts and content calendars across LinkedIn, Facebook, Twitter and YouTube, monitoring and listening but also defining KPIs.
• Collaborate with the wider Marketing team on all business campaigns.
• Work in collaboration with HR and the Marketing Director on internal communications across their intranet.
• Work with 3^rd part agencies to generate content for social media channels.
• Own the marketing automation systems and ensure it’s full functional, with support from the CRM Administrator.

To be successful, you will have:

• 5 years digital marketing experience, ideally in a B2B business.
• Comprehensive understanding of digital ecosystem (social, web, SEO).
• Experience using WordPress for website management.
• Experience in SEO strategy and platforms (e.g. Moz).
• Experience using marketing automation platforms (e.g. Marketo, Pardot, Mailchimp).
• Experience using social content management platforms (Hootsuite).

Apply now through the link provided or email Marianna Georgiou at MGeorgiou@mcgregor-boyall.com.

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.