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Event & Marketing Manager-Financial services (B2B)

bonus,bens

EVENT & MARKETING MANAGER - FINANCIAL SERVICES

BASED CITY, LONDON

£35-42000 BONUS, bens

An exciting opportunity has arisen to join our client, a B2B financial services organisation which is going significant growth and diversification of its business offering. As a result of this growth, our client is looking to grow its Marketing and communications team with a newly created role, Events & Marketing Manager.

A key part of the role is event management, though you will also be involved in broader aspects of marketing as well as marketing the events. You will need current/recent experience in event management gained within the B2B financial services sector and ideally experience in either wider marketing or experience of event marketing.

EVENT MANAGEMENT

  • You will play a key role in helping to devise the event strategy, while working closely with their events agency to organise and manage all client engagement and entertainment events
  • plan and manage the events calendar, ensuring and maintaining a pipeline of events that are aligned with business goals
  • track event plans and budgets

MARKETING

  • Deliver aspects of marketing campaigns to drive brand awareness
  • Report on the success of marketing campaigns and ensure that each campaign is properly evaluated and corrective measures are taken to maximise ROI
  • Support content strategy, including managing content updates to website, intranet
  • Develop and manage social media plans
  • Track and analyse website traffic and provide regular internal website performance reports
  • Help create and execute a Search Engine Optimisation plan
  • Track spend of marketing activity against budget

Experience required

  • Experience in marketing and/or events gained in the financial services sector (B2B) is essential; preferably from investment banking, merchant banking, corporate banking, corporate broking, corporate advisory, M&A or institutional asset management businesses.
  • Experience in event management is essential
  • Experience of tracking/managing budgets either associated with events or wider marketing initiatives
  • Experience in developing marketing campaigns or alternatively experience of developing marketing activity associated with events
  • Ideally you will have some experience in developing and managing social media activity
  • Excellent project management skills with proven ability to manage multiple projects to high standard
  • Experience managing agency relationships would be helpful

Please send your CV to Emma Jerome via the link provided

McGregor Boyall is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.
 

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