Marketing Lead

£75000 - £85000 per annum
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PLEASE CONTACT

ROMANA BEGUM

Working with a digital asset business is seeking a marketing lead on a permanent basis. This is a new role which would establish the marketing function across the business.

The business draws together substantial expertise from banking, asset administration, fund management, trading, and digital asset security to establish a secure and scalable digital asset investment business. To support the rapid growth of the company and to accelerate the institutional adoption of digital assets, they are actively seeking to onboard best marketing lead to continue their success story.

The role:

  • Develop and deliver on their brand strategy and marketing globally
  • Work closely with the sales team to build competitor analysis and create targeted marketing campaigns
  • Establish positioning, identify target audiences and develop marketing campaigns with specific objectives across different channels and segments.
  • Analyse customer insights, consumer trends, market analysis and marketing best practices to build successful strategies and increase brand awareness and engagement through all digital channels
  • Create, maintain and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

Ideal candidate:

  • Track record in delivering marketing results within a regulated or financial services industry is a must
  • Experience working in the crypto and digital asset space would be advantageous
  • Proficiency with online marketing and social media strategy

This is a hybrid role with 2/3 days in the office whilst team is being established.

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

 

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