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Product Marketing Manager

£50000 - £55000 per annum

MG135 – Product Marketing Manager
South-West London


This client is global video and technology company with a reputation for being one of the most innovative firms in their market. They collaborate with industry experts to create valuable cutting-edge solutions to their customers and partners across a range of industries.

They now need a Product Marketing Manager to work closely with the Marketing Director with new product initiatives, product launches and to take ownerships of various marketing projects.

You will:

  • Take responsibility for analysing the market, competitive intelligence, planning product / solution launches, gathering feedback from customers and partners, producing sales tools and marketing collaterals.
  • Analyse the market, the competition and identify how to best exploit industry and technology trends to achieve sustainable competitive advantage.
  • Work in collaboration with the Product Team on the product launch plan – defining USPs, launch, positioning, pricing, messaging, promotion, and sales enablement.
  • Produce product brochures, infographics, sales and training presentations, whitepapers, technical briefs and case studies.
  • Work in collaboration with Digital and Social Media Marketing to keep the website product pages up to date.
  • Manage 3rd party agencies for product photoshoots and product related videos and content (blogs, social media posts, etc) to ensure consistent communication across channels.

To be successful, you will have:

  • A degree in a related subject.
  • 5 years marketing experience in a product marketing or B2B marketing role, knowledge of technology-based or SaaS products.
  • Experience in creation and execution of GTM plans.
  • Experience working with internal teams and external agencies.
  • Extremely collaborative, excellent stakeholder management and communication skills.
  • Understanding or experience of working in a business with multi-functional teams and a large portfolio of products and services desirable.


Apply now through the link provided or email Marianna Georgiou at MGeorgiou@mcgregor-boyall.com.

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

 

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