Senior Marketing Manager- Financial Services


Posted: 12/10/2016


Senior Marketing Manager- Financial Services
Based: West Midlands
£70,000-£90,000 (dependant on experience) bonus, bens

Our client, a growing and successful Financial Services organisation, is looking for an experienced strategic B2B marketing professional from the financial, professional or telecom sector.
* Develop and deliver an effective and measurable insight-based segment specific plan of multi-channel marketing activity that supports segment business objectives.
* Hold and track a plan of customer experience improvement activity underway to address segment objectives.
* Understand products suitable for meeting segment needs.
* Ensure all campaigns are client-centric and compelling.
* Effectively communicate and collaborate across the marketing function to secure buy-in and alignment of campaign objectives.
* Devise and deliver clear communication strategies for internal audience.
* Work closely with the Planning & Effectiveness Team to use campaign analytics and stakeholder feedback to evaluate effectiveness and influence future campaign development.
* Partner with Campaign Team identifying the most effective way of reaching an audience, measuring effectiveness and driving constant improvement.
* Instigate integrated campaigns, briefing external agencies and internal design resources with regards to design of creative campaigns.
* Manage a plan of activity to ensure that individual product campaigns slot in effectively with other activity and campaigns
* Apply innovative thinking in defining strategic marketing initiatives to stay ahead of the competition.

Experiences required:
* Recent/current experience in a senior B2B marketing role gained in the financial/professional or telecom sector.
* Excellent stakeholder and project management skills.
* Broad knowledge of the financial services industry and global marketplace.
* Excellent written and spoken communication skills.
* Proven experience of making complex business decisions with authority.
* Experience developing complex business propositions.

Please send your CV to Becki Reed in the first instance via the link provided.

McGregor Boyall is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.