As a marketing professional, you will be only too aware of how critical it is to use the right channels to communicate your message. We believe that McGregor Boyall can be an effective channel for you to articulate your career aspirations to organisations that are searching for top marketing talent.
And at no time has the demand for marketing talent been more acute. The majority of our clients are players in a financial services sector that is riding powerful waves of change being generated by endless data flowing through an almost of infinite number of traditional and digital channels.
So whether your marketing skills and experience have been honed in traditional, digital or even fashionably ‘post-digital’, environments on a permanent or interim basis, we are confident that our clients will want to talk to you.
We want to talk to you. Drop us a line and tell us about yourself!
Several major employers, such as Twitter and Facebook, have announced that remote work will continue indefinitely. For those who enjoy the flexibility and lack of commute that working from home offers, this will be welcome news. For others who thrive in an office environment or who lack a suitable home-working space, a remote future could be a nightmare. There are also growing concerns about what remote work will mean for training, teamwork and sustaining company culture.
The hybrid office is being touted as a solution, where employees split their week between their home and the physical office space. However, this comes with its own set of problems. For example, there is concern over a two-tier system arising between office and home workers, and a possible breakdown in communication as a result. Luckily, there are a number of innovative new technologies being designed — could they help build a hybrid office that people want to be part of?
One of these new technologies is Yonderdesk, a custom digital workspace. One of the main issues with a hybrid office is that it lacks the ‘sense of togetherness’ created by physically being in the same space. This means employees miss out on socialising and are less likely to ask their colleagues quick queries. Yonderdesk is a digital floor plan that can mimic the organisation’s actual office space. Employees are given an avatar and a desk, so that it’s easy to see where your colleagues are at (e.g., in meetings, available or working on a task). Digital floor plans have been a key element of online games, such as Habbo, for years because they are fun, engaging and make people feel like they are having a shared experience, so it will be fascinating to see whether ideas like Yonderdesk prove popular.
On a more tech-heavy futuristic note, there is plenty of development in virtual and augmented reality technology. Digital start-up, Spatial, are working on augmented reality filters that create the illusion that your co-worker is right in front of you (similar to Pokemon Go). The avatar has facial expressions and can even sit down on a chair. It also works on existing virtual reality headsets, but Spatial are particularly excited by the idea of lightweight glasses, which are likely to be far more practical for everyday use. In addition, Spatial allows your avatar to interact with virtual tools. In their words, ‘Your room is your monitor, your hands are the mouse.’ There are plenty of other virtual reality meeting applications, such as the ones on this list, but Spatial is one of the most immersive.
A more controversial development is the increase of monitoring software, sometimes known as ‘Tattleware’. Some of these products can be used without employee knowledge to spy on emails, software use and more, which can have serious data privacy implications and undermine trust. Given that, on average, people have been working longer hours during the pandemic, it seems unwise to use monitoring software in this way. However, when used ethically and transparently, such tools can provide a rich understanding of employee behaviour that can improve productivity, engagement and prevent fatigue and/or burnout. For example, software like Time Doctor has time-tracking features that can help employees and managers gain a better understanding of how long tasks actually take, which can be fed into future estimates and used to reshuffle schedules.
Last but not least, collaboration tools. If you haven’t done this already, finding and implementing effective collaboration tools is vital to successful remote and hybrid working. You are probably most familiar with services like Slack — instant messaging chat rooms are a great way for employees to show their availability and engage in more casual conversations. Take this further with tools like Donut, a slack channel that makes introductions with a random employee every couple of weeks and encourages virtual or in-person meet-ups. This helps build a cohesive company culture by structuring those random encounters from the pre-pandemic days.
Clearly, it will take time to build a hybrid office that suits your organisation. Exploring new tools is a great way to avoid complacency and ensure the hybrid office experience is something your employees want to be part of.
We surveyed more than 1,500 employers to gather data on current hiring trends, changes to learning and development programmes, the impacts of Brexit and the upcoming IR35 regulations, the pandemics influence on salaries and rates, and current skills in demand. We are pleased to be able to present the results for January below:
We surveyed more than 1,500 employers to gather data on current hiring trends, changes to the size of the workforce in 2020, skills in demand, the impact on salaries and rates, the rollout of the vaccine and looking to the future and whether the scotch egg is a substantial meal, or simple snack. We are pleased to be able to present the results for December below:
We surveyed more than 1,500 employers to gather data on current hiring trends, the use of the job retention scheme (furlough), the return to home working, skills in demand and the impact the global pandemic is having on salaries and rates. We are pleased to be able to present the results for November below:
We surveyed 1,500 employers to gather data on current hiring trends, returning to the office, skills in demand and the impact the global pandemic is having on salaries and rates. We are pleased to be able to present the results below:
We recently conducted a survey of Communications Professionals looking at the impact the lockdown and coronavirus pandemic has had on internal and external communications. The below infographic outlines the results.
- Key Findings -
Analysing the graphs you can see, workload pressure on Internal Communications has dipped for a small number of businesses during the Lockdown, whereas the majority saw workload pressures increase. This trend has continued post-lockdown with workload pressures not letting up and, in many cases, increasing. Email was reported as being the most effective channel for communicating with employees.
Similarly workload pressure on External Communications has dipped for some businesses during the Lockdown, however, the majority saw workload pressures increase. This trend has continued post-lockdown with the majority of businesses reporting the pressure is continuing to increase. Externally, LinkedIn Updates were found to be the most effective communications channel.
Sitting at my kitchen table, coffee in one hand and phone in the other, it seems like any other ordinary day. In fact, for most of us, today, and the last few months, have been anything but ordinary! For Kate Reid, starting a new role as Global Director of Communications and Brand at Informa Tech, these unprecedented times have certainly brought about different challenges and opportunities that she was not expecting.
I caught up with Kate over a virtual coffee to find out more about her experiences since joining Informa just weeks before the UK went into lockdown.
Hi James! Yes, absolutely and thanks for inviting me to this virtual coffee - I have spent the majority of my career in tech and specifically fintech communications. I started out agency-side where I was lucky enough to work with some really big-name brands such as Microsoft, Dell, and Intel, as well as smaller start-ups and niche providers.
In 2010 I made the move in-house, first to client Information Mosaic and then to another ex-client, Thomson Reuters, where I latterly became Global Head of Communications for the company’s Financial and Risk Division. I was part of the Senior Team that carved out and launched the ‘$6billion start-up’ Refinitiv.
Incredibly well! Informa Tech has a very welcoming and inclusive culture – now five months into my tenure but with only six weeks spent in an actual office setting, I still feel very much a part of the Informa Tech family. Alongside the opportunity to build brand and brand-loyalty for a nascent company, the open and low-ego culture of Informa Tech was one of the big draws for me when accepting the role.
The obvious challenge has been adapting to an environment where everyone is working from home and making sure that our leadership remains visible and clear. From that perspective my focus has definitely pivoted more strongly to our internal audiences as I get to know the organisation.
These unprecedent times have provided powerful opportunities to start important conversations with colleagues.
Although lockdown has been an unsettling and distressing time for people around the world, it has also been a huge opportunity for communicators to bring people together and create cohesion through shared experiences.
Both Covid-19 and the awful killing of George Floyd have been powerful opportunities for us to start important conversations with colleagues - about wellbeing, about diversity and representation, about unconscious bias – and hopefully bring about lasting change. These are moments when great leaders stand up and be counted. And by leaning into the more pastoral aspects of their roles, lasting connections are made.
Stay connected! Take advantage of the fact that everyone is at home to spend both formal and informal time with new colleagues. Lockdown has been a bonding experience for many of us as we share the same challenges. I have loved the insight you get into people from seeing them in their homes, in their home clothes, sometimes with their children. I have also enjoyed how easy it is to include colleagues who have always worked remotely or in different geographies – lockdown has been a great leveller in that way. Regular coffee time with your teams and people in your network create those opportunities for connection which are so important when you’re starting out in a new role.
Having a purpose-driven company vision and culture is now the only way.
I think purpose-driven vision and culture is now the only way. When we were launching Refinitiv in 2018 it still felt quite novel that we were stating our aims in the context of a wider social good, but now I’m already at a point where it feels odd that a company would not have a purpose that benefits wider society in some way.
One of the things I loved about Informa Tech is that they want to ‘inspire the tech community to build a better world’. It is such a powerful way of winning both hearts and minds, of bringing employees and customers closer to your brand and feeling part of something bigger. Given the challenges we all face in the future, corporates reassessing their role in driving positive change more broadly is also simply the right thing to do.
The key to success during lockdown has been to overcommunicate
It should be perceived as essential. The key to success during lockdown has been to over-communicate – whether it has been government to people, company to customer, CEO to investor, leader to team, colleague to colleague. I think we will look back and recognize the key role that communications teams have played in keeping the show on the road during this difficult time. And given the challenges we face in the future communications should continue to have a well-deserved place at the leadership table.
James has been recruiting for over 7 years within the Digital, Marketing and Communications space. He has established himself as a specialist, working with the brightest, most creative and sought-after talent across various industries, partnering with clients on exclusive and multiple hire projects. Working across a range of sectors, he has helped large corporates and small start-ups to find the best talent in market, from Executive to Leadership level.
Away from work you will find James at his local pub quiz, on the golf course or cheering on his race dogs!
Our Digital, Marketing & Communications Market Insights Report & Salary Guide 2020 provides the latest insights on the market collated by our Digital, Marketing & Communications Recruitment Teams, and from data collected from surveying our clients and candidates.
Our Scotland Salary Guide 2019 provides the latest salary data collated by our specialist Recruitment Teams covering:
Our England Regions Salary Guide 2019 provides the latest salary data collated by our specialist Recruitment Teams covering:
Our Marketing & Communications Market Insights Report & Salary Guide 2019 provides the latest insights on the market collated by our Marketing & Communications Recruitment Team, and from data collected from surveying our clients and candidates.
Our Marketing & Communications Salary Guide 2017 provides the latest insights on the market provided by our Marketing & Communications team.