Marketing Data Specialist, London
Overview
A global organisation within the financial information services sector is seeking a Marketing Data and Analytics Specialist to join its Marketing Operations team. This role is suited to a data-driven marketing professional with at least three years' experience, ideally within financial services, who can turn complex marketing data into clear insights that shape strategy and performance.
Key Responsibilities
Design and manage interactive dashboards and reporting tools in Power BI to support marketing planning and execution.
Interpret campaign and performance data to identify trends, opportunities, and areas for improvement.
Partner with marketing and cross-functional teams to embed data insights and AI-driven analysis into workflows.
Apply advanced analytics and automation tools to improve targeting, segmentation, and campaign effectiveness.
Track, evaluate, and present key performance indicators to inform strategic decisions.
Recommend enhancements to marketing activity based on data findings and emerging best practices.
Requirements
Minimum 3 years' experience in a marketing analytics or similar role, preferably within a financial organisation.
Strong expertise in Power BI and data visualisation techniques.
Demonstrated experience analysing marketing performance data and metrics.
Desirable Skills
Experience with platforms such as Marketo, HubSpot, Salesforce, and Adobe Analytics.
Strong analytical mindset with a solution-oriented approach.
Awareness of evolving marketing technologies and data methodologies.
McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.
