Senior Marketing Executive

Senior B2B Marketing Executive

London, UK (Hybrid - 3 days in office)

We're looking for a Senior B2B Marketing Executive to join a global leader in professional education and training. This is a hands-on, role offering broad exposure across digital, content, events, campaigns and data-driven marketing.

As Senior Marketing Executive, you'll take ownership of planning and delivering impactful marketing initiatives that drive awareness, engagement and lead generation across multiple channels.

Key responsibilities include:

• Owning the execution of B2B marketing initiatives, including marketing planning for a key professional qualifications business line

• Developing and delivering targeted multi-channel campaigns across email, social, web and events

• Managing and evolving the brand's social media presence, including content creation, copywriting, channel growth and engagement strategy

• Planning and delivering high-quality webinars and in-person events, including delegate communications, agendas, speaker coordination and event logistics

• Creating short-form content across the full marketing funnel, including web content, video, infographics, testimonials and reports

• Managing B2B website content, including page creation, forms, CMS updates and functionality enhancements

• Using data and analytics to inform strategy and execution, including CRO techniques to maximise ROI and campaign performance

• Supporting wider marketing and commercial initiatives as business needs evolve

About You

You're a commercially minded B2B marketer with strong digital skills and a passion for creating high-impact, data-led marketing.

You'll bring:

• Proven experience in B2B, digital and data-driven marketing (ideally within education or financial services)

• Hands-on experience delivering lead-generating campaigns using inbound, outbound and account-based approaches

• Experience implementing content marketing strategies

• Excellent copywriting and proofreading skills

• Confidence using analytics tools (e.g. Google Analytics) and marketing automation platforms (ideally Marketo)

• Experience with CRM systems (preferably Salesforce)

• Familiarity with website CMS tools and basic HTML

• Strong project management skills, including event delivery

• Working knowledge of design and video tools (e.g. Adobe InDesign, Photoshop, Premiere Pro)

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.