The one thing we’ve learned from working with our customers – whether they’re large banks or small fintechs operating in a disrupted financial services sector, or major outfits negotiating their way along the tricky path of omnichannel retailing – is that digital means different things to different people.  But we think that what we’ve also learned is that having a single definition of digital may not be possible or even useful – digital is as digital does.  For some of our clients, digital means technology.  For others it means customer experience.  And for virtually all of them it means re-defining business value and how to deliver it.

So even if you can’t help us with a neat definition, we believe that our clients would like to hear from you if your digital skills and experience, gained on a permanent or interim basis, have come via a marketing, technology or business route.